Less than 3 months ago companies, including ours, had to swiftly change the way they operated. We turned our manufacturing skills to making scrubs and masks and our office teams works on a rotational basis in the office and others from home.
We figured this may last a month or so, and now, almost three months in, we are preparing to come back to work. The desks have been spread out, chairs in the meeting rooms removed to reduce the maximum number of participants at a time, our reliance on Microsoft Teams has increased and we’ve had to be very creative with our product shots, influencer tribe and other channels to reach our customers.
Being in the fashion business, we have stock ready for the season that we have been in lockdown for a good part of; but we have a worldwide market and it’s always the right weather somewhere. A bit like wine o’clock. We’ve learned more about the demographic and economic factors affecting our customers and been surprised by the continued commitment to grooming and style they have shown.
There was a piece recently by a female journalist that said she’d been disappointed by her partner’s lack of grooming and general appearance during quarantine – she’d always looked forward to seeing him dress in the morning, it making her tingly at how good he looked. We like to think he isn’t a customer of ours.
Now, getting ready for work is something we have to get back used to; the commute for one taking more than a few seconds….. and the ironing.
But what feels better than fresh clothes against the skin? Adding some colour or a pattern in a shirt can also brighten yours and your co-workers moods. Try something new – they may just think you’ve had a good rest, but it could be the colour brightens your complexion. This season we’re sharing the colours of Malta, teal, gold, raspberry and orange. Linen for ‘work from home’ days and casual forays the walk in the park, the reunion with friends and family, and how about a non-iron shirt for the days you need to meet others on a professional level?