There are colours that evoke feelings and moods, scientific studies show that there are colours that calm us, excite us, make us act in a certain way and bring back memories in a nanosecond.
When you look at your surroundings, it’s easy to overlook all the shades present. I made the mistake of researching colour on Quora and pretty much lost my afternoon. The subject is immense. There are shades that have names that make immediate sense, that you can almost taste in certain cases.
One of my favourite cookbooks is The Flavour Thesaurus, and this is partly for the reason it was written; to show you how to combine flavours, but also because when you can see the ingredients or the finished dish, a colour combination that may be new is revealed.
There are all sorts of places to look for inspiration, football team shirts are one that spring to mind, but another, also in the sporting world, is horseracing. Probably more flamboyant
My own theory is that if you add all the elements and colours you like together, they will probably have a synergy. The best place to see, be inspired by and get a sense of the number of shades there are, is nature.
When designing a new collection, colour is key and most retailers are influenced by trends that are predicted by coolhunters and those in the know and its then up to the designers to interpret the trends and create their collections.
In our SS21 range, we have many of the colours that truly showcase our country of origin and base to this day, Malta. When Lord Byron visited and claimed it was a place of ‘yells, bells and smells', he somehow forgot to add colour.