Colour is not just a fashion factor, it changes the way we see things and process our feelings about them. Today we’re highlighting red and orange, two shades that signify much and have many hues to help you carry the message.
As a colour in nature, red attracts wildlife and signifies power, human civilisations also use red as a signal of power – buttons, stop signs, port lights - and psychologically, we are on alert when we see it.
In food, it is reported to be good for heart health in any shade, cherry, pomegranate, apple, strawberry, rhubarb, tomato, chilli, watermelon…..and of course, red is the colour associated with romance and Christmas.
Wearing red in its brightest forms is for the confident, and for those with a little less of it, there are shades and tones from pale pink through to earthy rusts.
The classic red, white and blue is one way to wear it that is not overpowering, but red goes with almost any colour; from classic stone chinos, greys and browns. The spectrum of reds in our collection is vast, one to suit all!
There are, however, two places not to wear bright red though, to a job interview or (for women) to a Swedish wedding unless she is trying to cause trouble, or to an Indian or Chinese wedding, unless she is the bride. Take it from someone who knows first-hand.