The fashion business works way ahead of time, we have to curate influences, distil trends, design, manufacture and ship the clothes that will be in stores in September and February about a year ahead of time.
Part way through this twice-yearly performance, we have to be pretty tough on the samples range and eliminate any pieces that closely resemble something else or that doesn’t quite fit our understanding of a Gagliardi gent, and we have to shoot the finished product to complete the vision of him doing his thing in our clothes in a wonderful setting.
It’s OK, I’m not going to mention the C-word, but this year we couldn’t travel to our desired destination - Venice - the main reason behind this decision were the colour palette just screamed it to our designer Paul, it’s very close to the Prato region where we purchase much of our cloth, our main model, Andrea Del Corso, was born there and let’s face it, it’s not ugly.
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